GOAL: SOFT LAUNCH GAME & LEARN

• In Fall of 2024 IGG soft-launched the Owners Club game in the UK in partnership with QIPCO British Champions Day (QBCD).
• As part of this collaboration, they introduced the “Champions Day Challenge”.
• Players competed in daily races, earning points and climbing leaderboards, while enhancing their horses’ performance through training.
• The Challenge culminated on October 19th at Champions Day where the Owners Club championship races ran in the morning at Ascot Racecourse ahead of the QBCD schedule in the afternoon.
• This partnership strengthens the connection between virtual and real-world racing and also offers unique branding opportunities for IGG’s partners through in-game advertising, virtual track sponsorships, and integrations with real-world events.