1. CREATE IMMERSIVE GAMING EXPERIENCES THROUGH INNOVATION
- Focus on the different users and what excites them
- Create experiences not products
- Fail with Pride
- Imagine the possibilities and reject limits
- Shatter the competitive standard
- Release and Iterate
2. DELIVER THE BEST OF OUR COMPANY TO EVERY CUSTOME
- Work in partnership with our customers to overcome their challenges and drive value to their business
- Build enduring, trust-based relationships
- Strive for superior quality; Ensure our technology works, always
- Listen to our customers and their customers
- Solve the problems we can as they arise, even if we don’t own them
- Share our knowledge freely
- Manage client and company resources in a cost-effective manner
3. CREATE AN UNRIVALED ENVIRONMENT FOR AMBITIOUS TALENT
- Develop and energize our people through empowerment, stretching, and entrepreneurial opportunities
- Foster an inclusive and nonhierarchical working atmosphere
- Uphold the obligations of dissent and action
- Respect the individual’s responsibility for balancing personal and professional life
- Demonstrate care and concern for every individual
4. GOVERN OURSELVES THROUGH STRONG CORE VALUES
- Live by the principles of participative collaboration with fully vested involvement and trust
- Maintain a meritocracy
- Benefit from individual freedom and assume the obligations of mutual accountability and self-governance
- Collective participation in actively building and leading our company
- Customer satisfaction and success is paramount and the key to our own success